Fueling Founders Building the Consumer Brands of Tomorrow.

broadthoughts

At Broadthoughts, we partner with visionary founders and brands, providing capital, ongoing advisory or both. By leveraging our expertise, proven systems, and powerful network, we accelerate growth and drive success.

What we do

Our approach

Our investment thesis centers around the founder, the operating team, and the product.

We invest in and advise Australia or U.S.-based DTC and eCommerce brands, taking minority positions and providing ongoing leadership advisory to fuel growth and disruption towards an acquisition.

Hi there,

I’m Jordan Smyth, an entrepreneur with over a decade of experience building direct-to-consumer brands, generating over $50M in revenue, and serving millions of customers across the U.S. and globally.

I advise, partner and invest in brands and founders I believe in—providing capital, systems, processes, and a powerful network to drive growth toward an acquisition—together.

Our Brands

We focus on consumer brands that disrupt markets and make a positive difference in people's lives.

Gleamin
Jawology
WonderCrunch

Minority Investment 2020
Company Advisory

Minority Investment 2024
Company Advisory

Founded in 2019
Actively Operating

Questions, ideas, or seeking advisory? I'd love to hear from you.

Let's talk?